🤝 How to Organize a Corporate Fundraiser to Help Animals
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More and more companies are choosing to align their business objectives with ethical and meaningful causes. And among the most powerful is supporting animal welfare.
Organizing a corporate fundraiser is not just a marketing strategy.
It’s an opportunity to inspire your team, build trust, and contribute to a more just world.
Here's a step-by-step guide to creating a successful and ethical fundraiser — whether you're a startup, an agency, a cafe, or an established company.
🧭 1. Choose a cause that reflects your values
Before planning, choose a cause that integrates with your brand's identity.
Supporting a sanctuary like Sotto la Panca means standing for compassion, sustainability, and ethical responsibility — values shared by both customers and employees.
🛠️ 2. Choose the fundraising format
There are several ways to structure a corporate fundraiser:
- 💸 Matched donation: the company doubles customer or employee donations
- 🛍️ Percentage of sales: donate a portion (e.g., 5%) of a product or service for a period
- 🎉 Internal event: organize a team challenge, a sports activity, or a solidarity day
- 🌐 Online campaign: launch a fundraiser on platforms like JustGiving or GoFundMe
You can also combine multiple formats. The important thing is to choose what suits your company style and resources.
🗓️ 3. Define clear objectives and timelines
Set precise objectives:
- Amount to raise (e.g., €2,000 to build a shelter)
- Duration (e.g., 2 or 4 weeks)
- Success metrics (number of donors, internal participation, customer feedback)
Make the goal realistic, engaging, and well-communicated — both within the company and to the public.
🧾 4. Consider tax benefits (Italy and UK)
In many countries, corporate donations are tax-deductible:
- In Italy, donations to registered ETS (like Sotto la Panca) are deductible according to Art. 83 of Legislative Decree 117/2017
- In the United Kingdom, limited companies can deduct charitable donations from profits before tax
👉 See on gov.uk: Tax when your company gives to charity
📌 Always consult your accountant for details.
📣 5. Engage employees and customers
A fundraiser only works if people feel part of the project.
- Explain internally why you chose this cause
- Use photos, stories, and videos from the sanctuary (we'll provide them!)
- Offer small recognitions or prizes for participants
- Share real-time updates and milestones
🧩 6. Use the right tools
Here are some tools we recommend for launching and promoting your campaign:
- JustGiving or GoFundMe: to create a fundraising page
- Shopify: if you want to donate a percentage from your product sales
- Social media: to reach customers and partners
- Newsletters (Mailchimp, Klaviyo, etc.): to update your audience
📦 We provide you with:
- Graphic kit with logo and banners
- Authentic photos and stories of rescued animals
- Donation receipts and certificates
- QR code for printed materials or packaging
💼 7. Become an official sanctuary sponsor
Want to go a step further?
Become an official sponsor of the Sanctuary. We offer tailor-made visibility packages for:
- Restaurants, hotels, and cafes
- Sustainable or vegan brands
- Service companies that want to communicate authentically
👉 Discover the corporate sponsorship program
🌱 Final tips
✅ Be transparent: always explain how funds will be used
🎉 Celebrate results: share milestones and publicly thank contributors
📆 Make it a recurring event: the best fundraisers return every year
A corporate fundraiser is not just a donation.
It's a story, a bond, a community that grows around true values.